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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector on Hardback
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Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector

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Description

Economic growth is directly impacted by a multitude of different industries; in recent years, the service industry has emerged has a significant contributor to the global economy. As such, the effective management of this sector has become a widely studied topic. The Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector is an authoritative reference source for the latest research on emerging methods for innovative service design and delivery, examining how growing customer expectations and global competition has influenced this industry. Featuring quality factors, marketing tools, and the effects of consumer behavior, this publication is ideally suited for researchers, professionals, and academicians actively involved in the service industry.

Author Biography:

Upendra Singh Panwar, Shri Govindram Seksaria Institute of Technology and Science, India. Raj Kumar, Banaras Hindu University, India. Nilanjan Ray, Netaji Mahavidyalaya, India.
Release date Australia
April 30th, 2016
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Contributors
  • Edited by Nilanjan Ray
  • Edited by Raj Kumar
  • Edited by Upendra Singh Panwar
Pages
501
Dimensions
152x229x29
ISBN-13
9781522501435
Product ID
25178349

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