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Global Marketing Strategies for the Promotion of Luxury Goods on Hardback
Global Marketing Strategies for the Promotion of Luxury Goods on Hardback
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Global Marketing Strategies for the Promotion of Luxury Goods

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Description

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.

Author Biography:

Fabrizio Mosca, University of Turin, Italy. Rosalia Gallo, Universitat Autònoma de Barcelona, Spain.
Release date Australia
March 30th, 2016
Audience
  • Professional & Vocational
Contributors
  • Edited by Fabrizio Mosca
  • Edited by Rosalia Gallo
Pages
300
Dimensions
152x229x21
ISBN-13
9781466699588
Product ID
25113521

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