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Strategic Marketing Management and Tactics in the Service Industry on Hardback
Strategic Marketing Management and Tactics in the Service Industry on Hardback
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Strategic Marketing Management and Tactics in the Service Industry

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Description

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Author Biography:

Tulika Sood, JECRC University, India.
Release date Australia
March 30th, 2017
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Contributor
  • Edited by Tulika Sood
Pages
311
Dimensions
152x229x24
ISBN-13
9781522524755
Product ID
26766522

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