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Global Perspectives on Contemporary Marketing Education on Hardback
Global Perspectives on Contemporary Marketing Education on Hardback
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Global Perspectives on Contemporary Marketing Education

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Description

A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrocketed. Global Perspectives on Contemporary Marketing Education addresses this need by considering the development and education of marketing professionals in an age of shifting markets and heightened consumer engagement. A compendium of innovations, insights, and ideas from marketing professors and professionals, this title explores the need for students to be prepared to enter the sophisticated global marketplace. This book will be invaluable to marketing or business students and educators, business professionals, and business school administrators.

Author Biography:

Brent Smith, Saint Joseph's University, USA. Amiram Porath, AmiPorCon Ltd, Israel.
Release date Australia
March 30th, 2016
Audience
  • Professional & Vocational
Contributors
  • Edited by Amiram Porath
  • Edited by Brent Smith
Pages
296
Dimensions
152x229x19
ISBN-13
9781466697843
Product ID
25040390

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