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Encouraging Participative Consumerism Through Evolutionary Digital Marketing on Hardback by Hans-Ruediger Kaufmann
Encouraging Participative Consumerism Through Evolutionary Digital Marketing on Hardback by Hans-Ruediger Kaufmann
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Description

Technology has changed the buying and selling industry. Research of various consumer patterns can result in an increase of profits of organizations and corporations. Encouraging Participative Consumerism Through Evolutionary Digital Marketing is an authoritative reference source featuring the latest scholarly research on best practices of building relationships with online communities to engage consumers. Including various topics and perspectives such as consumer behavior, social media, and search engine optimization (SEO) this publication is ideally designed for professionals, researchers, and students seeking current research on the application of novel technologies in marketing.

Author Biography:

Hans Ruediger Kaufmann, University of Nicosia, Cyprus. Agapi Manarioti, The Brand Love, Cyprus.
Release date Australia
May 30th, 2017
Audience
  • Professional & Vocational
Pages
150
Dimensions
152x229x14
ISBN-13
9781683180128
Product ID
26822467

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