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Management of Cultural Products on Hardback
Management of Cultural Products on Hardback
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Management of Cultural Products

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Description

An integrated approach to investigate, create and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognsing a common perspective. Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation and marketing that will be essential for scientists, researchers and practitioners.

Author Biography:

Lucia Aiello is based at the University of Rome, Italy.
Release date Australia
January 30th, 2014
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Contributor
  • Edited by Lucia Aiello
Pages
322
Dimensions
152x229x29
ISBN-13
9781466650077
Product ID
21903285

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