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Customer Relationship Management Strategies in the Digital Era on Hardback by Suphan Nasir
Customer Relationship Management Strategies in the Digital Era on Hardback by Suphan Nasir
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Customer Relationship Management Strategies in the Digital Era

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Description

In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.

Author Biography:

Süphan Nas?r, Istanbul University, Turkey.
Release date Australia
March 30th, 2015
Author
Audience
  • Professional & Vocational
Pages
327
Dimensions
152x229x21
ISBN-13
9781466682313
Product ID
23144400

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