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Strategic Customer Relationship Management in the Age of Social Media on Hardback
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Strategic Customer Relationship Management in the Age of Social Media

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Description

In today's society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework. In this book, upper-level students, interdisciplinary researchers, academicians, professionals, practitioners, scientists, executive managers, and consultants of marketing and CRM in profit and non-profit organizations will find the resources necessary to adopt and implement social CRM strategies within their organizations. This publication provides an advanced and categorized variety of strategies, applications, and tools for successful Customer Relationship Management including, but not limited to, social CRM strategies and technologies, creation and management of customers' networks, customer dynamics, social media analytics, customer intelligence, word of mouth advertising, customer value models, and social media channel management.

Author Biography:

Amir Khanlari, University of Tehran, Iran.
Release date Australia
July 30th, 2015
Audience
  • Professional & Vocational
Contributor
  • Edited by Amir Khanlari
Pages
332
Dimensions
152x229x21
ISBN-13
9781466685864
Product ID
23111673

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