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Handbook of Research on Consumerism and Buying Behavior in Developing Nations on Hardback
Handbook of Research on Consumerism and Buying Behavior in Developing Nations on Hardback
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Handbook of Research on Consumerism and Buying Behavior in Developing Nations

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Description

Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Author Biography:

Ayantunji Gbadamosi, University of East London, United Kingdom.
Release date Australia
June 30th, 2016
Audience
  • Professional & Vocational
Contributor
  • Edited by Ayantunji Gbadamosi
Pages
477
Dimensions
152x229x33
ISBN-13
9781522502821
Product ID
25581243

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