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Organizations and Social Networking on Hardback
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Organizations and Social Networking

Utilizing Social Media to Engage Consumers
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Description

Organizations and Social Networking: Utilizing Social Media to Engage Consumers provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications. This book explores the opportunities and challenges brought about by the advent of various 21st century online business web tools and platforms, presenting professionals and researchers in e-business, social marketing, online collaborative communities, and social analytics with cutting-edge information and technological developments to implement in their own enterprises. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Author Biography:

Eldon Y. Li, National Chengchi University, Taiwan & California Polytechnic State University, USA. Stanley Loh, Lutheran University of Brasil, (ULBRA), Brazil & Technology Faculty Senac Pelotas, Brazil. Cain Evans, University of Central England in Birmingham, UK. Fabiana Lorenzi Lutheran University of Brasil (ULBRA), Brazil.
Release date Australia
May 30th, 2013
Audience
  • General (US: Trade)
Contributors
  • Edited by Cain Evans
  • Edited by Eldon Y Li
  • Edited by Fabiana Lorenzi
  • Edited by Stanley Loh
Pages
329
Dimensions
216x280x25
ISBN-13
9781466640269
Product ID
21036540

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