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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement on Hardback
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement on Hardback
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Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement

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Description

Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.

Author Biography:

Norazah Mohd Suki, Universiti Malaysia Sabah, Malaysia.
Release date Australia
July 30th, 2016
Audience
  • Professional & Vocational
Contributor
  • Edited by Norazah Mohd Suki
Pages
363
Dimensions
152x229x24
ISBN-13
9781522507468
Product ID
25688455

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