Yan Jin (Ph.D., University of Missouri) is the Georgia Athletic Association Professor and a Professor of Public Relations at the Grady College of Journalism and Mass Communication, University of Georgia. Dr. Jin has authored more than 85 peer-reviewed journal articles and over 20 book chapters. She is co-editor of the Routledge book Social Media and Crisis Communication. In 2019, Dr. Jin received the Kitty O. Locker Outstanding Researcher Award from the Association for Business Communication, which recognizes her research excellence and contribution to the business communication discipline. She is a member of the Arthur W. Page Society. Bryan H. Reber (Ph.D., University of Missouri) is C. Richard Yarbrough Professor in Crisis Communication Leadership and Head of the Department of Advertising and Public Relations at the Grady College of Journalism and Mass Communication, University of Georgia. Dr. Reber has published over 50 journal articles, book chapters and encyclopedia entries. He is co-author of the book, Gaining Influence in Public Relations: The Role of Resistance in Practice, and three top-selling public relations textbooks. Dr. Reber is a member of the Arthur W. Page Society and serves as Research Director of the Plank Center for Leadership in Public Relations. Glen J. Nowak (Ph.D., of Wisconsin-Madison) is a Professor of Advertising and Public Relations at the University of Georgia Grady College of Journalism and Mass Communication and Director of its Center for Health and Risk Communication. Dr. Nowak spent 14 years at the U.S. Centers for Disease Control and Prevention, including six years as the Communications Director for the National Immunization Program and six years as the agency’s Director of Media Relations.