Public Relations and the Public Interest

By:

Jane Johnston

Format:

Hardback

Series:

Routledge Research in Public Relations

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Description

In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.

Author Biography:

Jane Johnston is Associate Professor, Public Relations and Communication at the University of Queensland, Australia. She has written and (co)edited several key texts including Public Relations: Theory and Practice and Media Relations: Issues and Strategies, both in several editions. Her diverse research interests include the intersection between justice, media and communication.

Release date Australia

February 12th, 2016

Author

Jane Johnston

Audience

Tertiary Education (US: College)

Illustrations

6 Tables, black and white; 4 Halftones, black and white; 10 Illustrations, black and white

Pages

214

Series

Routledge Research in Public Relations

Dimensions

152x229x14

ISBN-13

9781138830844

Product ID

23874364

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