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Public Relations in the Nonprofit Sector on Hardback
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Public Relations in the Nonprofit Sector

Theory and Practice
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Description

Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.

Author Biography:

Richard D. Waters is an associate professor in the University of San Francisco’s School of Management. Author of more than 75 peer previewed articles and book chapters, he is the associate editor of Case Studies in Strategic Communication and serves on 7 editorial review boards.
Release date Australia
December 23rd, 2014
Audience
  • Tertiary Education (US: College)
Contributor
  • Edited by Richard D Waters
Illustrations
21 Tables, black and white; 4 Line drawings, black and white; 2 Halftones, black and white
Pages
342
Dimensions
152x229x25
ISBN-13
9781138795082
Product ID
22554719

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