Relationship Building in Public Relations

Name: Relationship Building in Public Relations
SKU: 26714885
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Routledge Research in Public Relations

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Description

This book aims to provide an interdisciplinary approach to highlight the importance of relationships in public relations, delving not only into the organization-public relationships but also into interpersonal relationships within the industry in order to offer new, empirical insights into the impact and formation of such relationships. Theunissen and Sissons theorize that public relations cannot exist without interpersonal relationships and the ability to create and maintain such relationships. Taking a critical stance, the book will move beyond mere rhetoric and conjecture by providing solid evidence-based research results to inform their theories about the impact of relationships and dialogue on public relations thinking. Rather than following contemporary thinking, it aims to embrace current changes, look ahead and prepare a new generation for the challenges of 21st century public relations practice.

Author Biography:

Petra Theunissen is Senior Lecturer and Curriculum Leader for Public Relations at Auckland University of Technology, New Zealand Helen Sissons is Senior Lecturer and Curriculum Leader for Journalism at Auckland University of Technology, New Zealand

Release date Australia

September 25th, 2017

Author

Series

Routledge Research in Public Relations

Pages

220

Audience

Tertiary Education (US: College)

Illustrations

60 Halftones, black and white

ISBN-13

9781138183230

Product ID

26714885

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