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Co-Creation of High-Tech Products in the B2B Domain by Leontin Karl Grafmuller
Co-Creation of High-Tech Products in the B2B Domain by Leontin Karl Grafmuller
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Co-Creation of High-Tech Products in the B2B Domain

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Description

Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. The author investigates this topic from different angles and showcases how the challenges involved are faced to enhance both the efficiency and efficacy of the co-creation of high-tech products in the B2B domain.

Author Biography:

Leontin Karl Grafmüller received his PhD from the HHL Leipzig Graduate School of Management, where he was affiliated with the Center for Leading Innovation and Cooperation (CLIC) as a research associate of Prof. Dr. Kathrin M. Möslein. His research focuses on co-creation in the B2B high-tech domain.
Release date Australia
November 13th, 2019
Audience
  • Professional & Vocational
Edition
1st ed. 2020
Illustrations
27 Illustrations, black and white; XIX, 196 p. 27 illus.
Pages
196
ISBN-13
9783658284114
Product ID
31791393

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