Business & Economics Books:

Open Evaluation

Integrating Users into the Selection of New Product Ideas
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Description

Selecting new product or service ideas that are worthwhile to be  exploited has always been a major challenge to firms of all kinds. Recent developments, however, add a new facet to the evaluation challenge. Initiatives such as innovation contests, in which interested users may submit their ideas or solutions to firm relevant problems, frequently lead to several tens of thousands of submissions. Consequently, solutions are needed that help identifying the most promising ideas. The book “Open Evaluation” proposes a potential solution: integrating external stakeholders into the assessment of product and service ideas by means of IT, i.e. open evaluation. Based on both qualitative and quantitative research, the author examines design options, strategies, and the capacity of open evaluation to efficiently and effectively support decision-making for innovation. ​

Author Biography:

Dr. Jörg B.A. Haller received his PhD in economic sciences from the University of Erlangen-Nuernberg, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Chair of Information Systems I.
Release date Australia
April 20th, 2013
Author
Audience
  • Professional & Vocational
Illustrations
22 Illustrations, black and white; XXI, 233 p. 22 illus.
Pages
233
Dimensions
148x210x14
ISBN-13
9783834944863
Product ID
20762255

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