Marketing in Publishing

Name: Marketing in Publishing
SKU: 2900535
Price: 78.99 AUD
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Description

Marketing in Publishing , offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. Patrick Forsyth draws on his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of how to use market research intelligently to identify new opportunities and market niches. The book also features a chapter evaluating the importance of electronic publishing.

Author Biography:

Patrick Forsyth’s career in publishing has spanned editorial, sales, and marketing. Now a consultant, he runs Touchstone Training and Consultancy, specialising in marketing, sales and management communication skills. He is author of a number of successful business books including Marketing Successful Presentations and 101 Ways to Increase Sales.

Release date Australia

June 26th, 1997

Author

Audience

Undergraduate

Pages

176

Dimensions

156x234x14

ISBN-13

9780415151344

Product ID

2900535

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