Television and the Political Image

Name: Television and the Political Image
SKU: 37878032
Price: 288.99 AUD
Availability: InStock

A Study of the Impact of Television on the 1959 General Election

By:

Format:

Hardback

Series:

Routledge Library Editions: Broadcasting

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Description

Was the 1959 UK General Election the first television election? Could television be used to create a Party ‘image’? Television and the Political Image (1961) provides answers to both these questions. It surveys two constituencies, interviewing the same cross-section of electors before and after the election campaign, and analyses and compares the campaigns as conducted by television, radio, the Press, and through the work of the local Parties. Various effects of the political barrage are measured and attributed to their sources; such effects include changes in voting intention during the course of the election campaign, changes in attitudes to Parties and their leaders, and changes in what the voter knows of the parties’ policies.

Author Biography:

Joseph Trenaman and Denis McQuail

Release date Australia

December 22nd, 2023

Author

Audience

Further/Higher Education

Pages

294

Series

Routledge Library Editions: Broadcasting

ISBN-13

9781032602752

Product ID

37878032

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