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Handbook of Research on Integrating Social Media into Strategic Marketing on Hardback
Handbook of Research on Integrating Social Media into Strategic Marketing on Hardback
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Handbook of Research on Integrating Social Media into Strategic Marketing

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Description

To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.

Author Biography:

Nick Hajli, Newcastle University Business School, UK.
Release date Australia
April 30th, 2015
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
Contributor
  • Edited by Nick Hajli
Pages
399
Dimensions
152x229x25
ISBN-13
9781466683532
Product ID
23323312

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