Durch eine Analyse der Kundenintegration in die Konsumguterentwicklung untersucht Monika Christine Schuhmacher den Einfluss der Kundenintegration auf den Neuprodukterfolg von Konsumgutern, sowie eine optimale Ausgestaltung dieser Kundenintegration."
Author Biography
Monika Christine Schuhmacher promovierte bei Univ.-Prof. Dr. Sabine Kuester am Lehrstuhl fur ABWL und Marketing III der Universitat Mannheim."
Kundenintegration in Die Neuproduktentwicklung
Eine Betrachtung Der Konsumguterindustrie
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Description
Release date Australia
March 26th, 2010
Author
Audience
- General (US: Trade)
Country of Publication
United States
Illustrations
black & white illustrations, black & white tables, bibliography
Imprint
Gabler Verlag
Pages
215
Publisher
Gabler Verlag
Dimensions
148x210x13
ISBN-13
9783834922861
Product ID
25714109
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