Melanie Kramer untersucht mit Hilfe von empirisch-experimentellen Studien, welche Faktoren ein Preissystem komplex machen, wie Konsumenten Preiskomplexitat wahrnehmen und welche Auswirkungen sich daraus fur die Kaufentscheidung ergeben."
Author Biography
Dr. Melanie Kramer promovierte bei Prof. Dr. Dr. h.c. mult. Christian Homburg am Lehrstuhl fur ABWL und Marketing I der Universitat Mannheim."
Preiskomplexitat
Gestaltungsmerkmale, Kundenwahrnehmung Und Auswirkungen
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Description
Release date Australia
April 15th, 2010
Author
Audience
- General (US: Trade)
Country of Publication
United States
Illustrations
black & white illustrations, black & white tables, bibliography
Imprint
Gabler Verlag
Pages
155
Publisher
Gabler Verlag
Dimensions
148x210x10
ISBN-13
9783834923363
Product ID
25713925
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