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Gestaltung, Erfolgsauswirkungen Und ImplementierungBy:
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Description
Author Biography
Dr. Mathias Droll promovierte bei Prof. Dr. Dr. h.c. Christian Homburg am Lehrstuhl fur ABWL und Marketing I der Universitat Mannheim. Er ist Assistent des Vorstands Marketing/Vertrieb/ADG bei PHOENIX Pharmahandel in Mannheim."
- General (US: Trade)
- Foreword by Christian Homburg
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