Market Entropy

How to Manage Chaos and Uncertainty for Improving Organizational Performance

By:

Rajagopal

Format:

Paperback / softback

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Description

This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology scenarios. It delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets. The author analyzes the emerging theory of chaos, fragmentation of markets, and agile business models to gain advantage in the competitive marketplace and deliberates upon factors that are critical to success of firms. In addition, this book presents new insights on developing hybrid business models using both aggressive and defensive marketing strategies to manage market chaos and behavioral complexities of consumers.

Author Biography:

Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.

Release date Australia

April 30th, 2020

Author

Rajagopal

Audience

Professional & Vocational

Pages

184

Dimensions

152x229x10

ISBN-13

9781951527884

Product ID

33458455

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