Business & Economics Books:

Standardisierung Und Individualisierung Im Marktprozess

Marktprozesstheoretische Fundierung Des Business-To-Business-Marketing
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Paperback
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Description

Andreas Marra entwickelt am Beispiel von Standardisierungsprozessen einen theoretischen Erklarungsrahmen fur das Dynamisierungsphanomen und stellt Anhaltspunkte fur die strategische Planung dar."

Author Biography

Dr. Andreas Marra war Wissenschaftlicher Mitarbeiter von Prof. Dr. Michael Kleinaltenkamp am Institut fur Allgemeine BWL der Freien Universitat Berlin. Er ist derzeit im Bereich Offentliche Netze/Intelligent Networks fur die Siemens AG tatig."
Release date Australia
February 16th, 1999
Audience
  • General (US: Trade)
Contributor
  • With Andreas Marra
Country of Publication
United Kingdom
Edition
1999 ed.
Illustrations
black & white illustrations, bibliography
Imprint
Deutscher Universitatsverlag
Pages
200
Publisher
Deutscher Universitatsverlag
Dimensions
148x210x12
ISBN-13
9783824468683
Product ID
22426215

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