Emerging Trends and Innovation in Sports Marketing and Management in Asia Image close
Emerging Trends and Innovation in Sports Marketing and Management in Asia on Hardback
Emerging Trends and Innovation in Sports Marketing and Management in Asia on Hardback
Show Hide Adult Content
Emerging Trends and Innovation in Sports Marketing and Management in Asia close

Business & Economics Books:

Home  
Books  
Business & Economics  
Business & Management  
Sales & Marketing

Emerging Trends and Innovation in Sports Marketing and Management in Asia

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Hardback
$580.99
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 3-4 weeks
0 in Trolley

Buy Now, Pay Later with:

4 payments of $145.25 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 9-19 July using International Courier

Explore more Advances in Marketing, Customer Relationship Management, and E-Services

See all products in this series

Analyzing the Cultural Diversity of Consumers in the Global Marketplace on Hardback
$520.99
Analyzing the Cultural Diversity of Consumers in the Global...
Hardback
Available - Usually ships in 3-4 weeks
Global Perspectives on Contemporary Marketing Education on Hardback
$490.99
Global Perspectives on Contemporary Marketing Education
Hardback
Available - Usually ships in 3-4 weeks
Competitive Social Media Marketing Strategies on Hardback
$503.99
Competitive Social Media Marketing Strategies
Hardback
Available - Usually ships in 3-4 weeks
Trends and Innovations in Marketing Information Systems on Hardback
$573.99
Trends and Innovations in Marketing Information Systems
Hardback
Available - Usually ships in 3-4 weeks
Market Research Methodologies on Hardback
$552.99
Market Research Methodologies
Hardback
Available - Usually ships in 3-4 weeks
Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector on Hardback
$859.99
Handbook of Research on Promotional Strategies and Consumer Influence...
Hardback
Available - Usually ships in 3-4 weeks
Handbook of Research on Consumerism and Buying Behavior in Developing Nations on Hardback
$616.99
Handbook of Research on Consumerism and Buying Behavior in Developing...
Hardback
Available - Usually ships in 3-4 weeks
Management of Cultural Products on Hardback
$884.99
Management of Cultural Products
Hardback
Available - Usually ships in 3-4 weeks
Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace on Hardback
$511.99
Capturing, Analyzing, and Managing Word-of-Mouth in the Digital...
Hardback
Available - Usually ships in 3-4 weeks
Innovations in Services Marketing and Management on Hardback
$469.99
Innovations in Services Marketing and Management
Hardback
Available - Usually ships in 3-4 weeks
Driving Traffic and Customer Activity Through Affiliate Marketing on Hardback
$444.99
Driving Traffic and Customer Activity Through Affiliate Marketing
Hardback
Available - Usually ships in 3-4 weeks
Driving Customer Appeal Through the Use of Emotional Branding on Hardback
$594.99
Driving Customer Appeal Through the Use of Emotional Branding
Hardback
Available - Usually ships in 3-4 weeks
Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement on Hardback
$596.99
Handbook of Research on Leveraging Consumer Psychology for Effective...
Hardback
Available - Usually ships in 3-4 weeks
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior on Hardback
$536.99
Socio-Economic Perspectives on Consumer Engagement and Buying Behavior
Hardback
Available - Usually ships in 3-4 weeks
Managing Public Relations and Brand Image through Social Media on Hardback
$508.99
Managing Public Relations and Brand Image through Social Media
Hardback
Available - Usually ships in 3-4 weeks
Encouraging Participative Consumerism Through Evolutionary Digital Marketing on Hardback by Hans-Ruediger Kaufmann
$408.99
Encouraging Participative Consumerism Through Evolutionary Digital...
by Hans-Ruediger Kaufmann ~ Hardback
Available - Usually ships in 3-4 weeks

Description

Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events,and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.

Author Biography:

Ho Keat Leng, Nanyang Technological University, Singapore. Noah Yang Hsu, Aletheia University, Taiwan.
Release date Australia
January 30th, 2015
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Contributors
  • Edited by Ho Keat Leng
  • Edited by Noah Yang Hsu
Pages
315
Dimensions
152x229x22
ISBN-13
9781466675278
Product ID
23119285

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Recommended for you

Recommended from your browsing history

Help & options

Filed under...

Books >
Business & Economics >
Business & Management >
Sales & Marketing