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Transcultural Marketing for Incremental and Radical Innovation on Hardback
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Transcultural Marketing for Incremental and Radical Innovation

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Description

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
Release date Australia
November 30th, 2013
Audience
  • Professional & Vocational
Contributors
  • Edited by Bryan Christiansen
  • Edited by Emel Y?ld?z
  • Edited by Salih Y?ld?z
Pages
394
Dimensions
152x229x31
ISBN-13
9781466647497
Product ID
21583509

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